Quick Guide To On Page Seo For New Bloggers

Table of Contents

What is On-Page SEO Anyway?

The Importance of Search Intent

On Page Seo For New Bloggers

Why Keyword Research Matters (Like, Really Matters)

Advanced Tip: Jump into online communities to uncover pain points and target ‘problem’ related keywords.

Creating High-Quality Content

Actionable Tip: Use a content template, so you can save time and effort when creating great content.

Advanced Tip: Analyse how your competitors use keywords, so you can improve your own content.

Actionable Tip: Use tools to check your title and H1 tags are optimised, like Semrush’s On Page SEO Checker.

Advanced Tip: Submit an image sitemap in your Google Search Console to make sure Google finds your images.

Actionable Tip: Use internal links to interlink pages within your content hubs, grouping relevant content pieces together.

Advanced Tip: Use a link analysis tool to discover where your competitors are getting links, and try to get links from those sites too.

Actionable Tip: Conduct competitor research to see how they’re structuring their featured snippets so you can learn from them.

Actionable Tip: Regularly monitor your website’s performance using these SEO tools, and update your content as required.

Advanced Tip: Use heatmaps and user recordings to find out how users are interacting with your website so you can improve on-page engagement.

Let’s make sure you don’t fall into some common traps. Here are some things you want to avoid:

  • Keyword Stuffing: Using too many keywords in your content and ruining the flow for readers.
  • Thin Content: Publishing content that lacks depth and detail. It’s got to be meaty!.
  • Duplicate Content: Copying content from other websites or using the same content across multiple pages.
  • Neglecting Mobile Optimisation: Forgetting that many people browse from phones, and failing to cater to them.
  • Slow Page Speed: Having a website that takes ages to load, losing your potential readers.
  • Poor Site Structure: Failing to create a logical hierarchy that helps users and search engines find what they’re looking for.

Well, there you have it – a comprehensive guide to mastering on-page SEO in 2025. Remember, on-page SEO is a continuous process that requires consistent effort and adaptation. It’s all about combining technical know-how with great content that really speaks to your audience. Implement these tips and techniques, and you’ll be well on your way to improving your website’s visibility and driving more traffic.

A Beginner’s Guide to Understanding On-Page SEO: Tips for New Bloggers

On-page SEO, also known as on-site SEO, is the practice of optimising elements within your website to improve its visibility and ranking in search engine results. It involves fine-tuning webpage content and structure to align with search engine preferences. It is about making sure search engines understand the meaning and context of your web pages. Unlike off-page SEO, on-page SEO is fully within your control.
On-page SEO is crucial for achieving higher rankings, reaching a larger audience, and generating more organic traffic. It signals to search engines that your content is relevant and valuable, which can lead to improved search rankings. It also helps in creating a better user experience, which search engines also consider.
Keyword research involves using SEO tools to discover words and phrases that your target audience uses in search engines. It’s important to identify relevant keywords, understand search intent, and analyse what your competitors are doing. Keyword research helps you find new content ideas and understand what topics are popular and easy to rank for. Tools like Ahrefs, Semrush, Uber Suggest, Moz Keyword Explorer, and Keyword Surfer can help you find relevant keywords.
Search intent refers to the reason behind a user’s search query. Understanding search intent is crucial for creating content that satisfies the user’s needs. Search intent can be categorised into informational, navigational, transactional, and commercial. Matching search intent means answering the reader’s questions, preferably at the start of the article. Content that satisfies search intent leads to higher rankings and better user engagement.
High-quality content should be original, unique, well-researched, and helpful to your audience. It should also satisfy the search intent. High-quality content is original and not copied from other sources, and it provides in-depth information on the topic. It should also be clear and easy to read. It should also be accurate, up to date, and provide unique value. It is also important that your content should be unbiased, justified, and cover all sides of a story.
Title tags are HTML elements that specify the title of a web page. They appear in browser tabs and as clickable headlines in search engine results. Title tags are crucial for helping search engines and users understand what a page is about. Optimising them with relevant keywords can improve search rankings.
Optimise your title tags by including your primary keyword near the start, making the title descriptive and reflective of the content. Keep it concise, ideally under 60 characters to avoid truncation in search results. Add numbers and power words to make them more attractive. It is not necessary to include your domain name in the title.
Meta descriptions are short summaries of a web page that appear under the title in search results. They are not a direct ranking factor, but they can influence whether users click through to your page. Your meta descriptions should be unique, engaging, and contain your target keywords. They should be within 120-160 characters and used to advertise and persuade users to choose your link.
Header tags (H1 to H6) are used to organise content into clear sections, making it easier for both readers and search engines to navigate your page. The H1 tag is the main page title. Each page should have only one H1 tag. H2 tags mark primary sections, while H3s and beyond create subsections. Use header tags in a hierarchical order and include relevant keywords. The H1 tag should clearly describe the content of your page.
Image optimisation includes using descriptive file names with keywords, adding alt text to every image, and compressing images to reduce their file size and improve load speed. Images should also be relevant to your content. Optimised images make a page more visually appealing and can improve your search engine ranking.
Internal links connect pages within your website, helping users discover more content and helping search engines understand your site structure. External links point to other websites, and linking to high-quality websites can improve your website’s credibility and authority. Links should be relevant and add value to the reader. Use descriptive anchor text for internal links.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These are core components of Google’s Rater Guidelines for search quality. Content should show expertise, be authoritative, and be trustworthy with credible sources.
Improving readability includes using a good font size (at least 14-16px), breaking text into small paragraphs (max 3-4 lines), using enough spacing between paragraphs, and using formatting like bold, italics, and underlines to highlight important parts. Also use bullet points, images, and videos where appropriate.
A content audit is an evaluation of all the content on your website. It helps determine which content should be repurposed, retained, or deleted. It helps identify gaps in content, opportunities for clearer explanations, and areas where you can add more value. Audits should be conducted regularly to ensure that the content strategy is being refined. Content audits consider quantitative (traffic and ranking) and qualitative parameters (readership and engagement).
To increase your chances of appearing in featured snippets, summarise the answer to a question in one paragraph, answer questions that “People also ask”, format your content with clear headings, and provide content that satisfies the user intent.
The three pillars of SEO are authority, relevance, and experience. Authority is the credibility of your site; relevance is the level of expertise in a niche area, and experience is the overall user satisfaction.
The 3 C’s of SEO are: content, being clean, concise, and compelling, so that your site provides value to its user and ranks in the search results.
You should monitor your rankings and perform regular content updates as part of your on-page SEO. Regularly post new content like blogs and landing pages. Update old content with fresh information and ensure the information is current.

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